Reshaping Loyalty and Customer Engagement with Web3

Reshaping loyalty and customer engagement with Web3

Learn how to plan a Web3-based engagement program and get your team onboard

Enroll Now 200€

Key Objectives

Transaction vs. Engagement

Understand the differences between transaction-based and engagement-based loyalty
Web3 Integration: Strategies and Challenges

Explore the intersection of Web3 and customer engagement. Gain insights into effective strategies and potential pitfalls to avoid
Advocating for Change

Learn how to plan a Web3-based engagement program and get your team onboard

This course includes

This course is backed by Cleo's guarantee.

4 interactive sessions
40 in-depth lessons
Private community of peers
Lifetime access to course materials
Course certificate upon completion
Direct access to instructor

Course curriculum

1. Welcome to the course
2. Meet the expert: Pauline Audric
  FREE PREVIEW
3. Course objectives
  FREE PREVIEW
4. Quick tips
  FREE PREVIEW
1. Summary
2. Introduction - Understanding Web3 and its impact on customer engagement
  FREE PREVIEW
3. Part 1 - Web3 short introduction for customer engagement
4. Understanding Web3 and its impact on customer engagement
5. Part 2 - From transaction-based to engagement-based loyalty
6. Part 3 - Impact of Web3 on traditional loyalty programs and customer experiences
7. Quiz - Understanding Web3 and its impact on customer engagement
8. Conclusion: Chapter highlights
9. Call to action
1. Summary
2. Introduction - Web3 for trust and security in customer interactions
3. Part 1 - Enhancing trust with blockchain security
4. Part 2 - Create direct customer relationship thanks to Web3
5. Digital Product Passport: from regulatory compliance to engagement opportunity
6. Part 3 - Digital Product Passport: from regulatory compliance to engagement opportunity
7. Part 4 - Case Study: Breitling DPP
8. Quiz - Web3 for trust and security in customer interactions
9. Conclusion: Chapter highlights
10. Call to action
1. Summary
2. Introduction - The power of community engagement
3. The power of community engagement
4. Part 1 - Unveiling the heart of community
5. Part 2 - Gamification, elevating engagement to new heights
6. Part 3 - Co-creation to further engage community
7. Quiz - The power of community engagement
8. Conclusion: Chapter highlights
9. Call to action
1. Summary
2. Introduction - How to plan and launch a Web3-based engagement program
3. Part 1 - Defining the vision and main objectives
4. Part 2 - Plan your Web3 engagement program
5. How to plan and launch a Web3-based engagement program
6. Part 3 - Avoid pitfalls and address Web3 limits
7. Quiz - How to plan and launch a Web3-based engagement program
8. Conclusion: Chapter highlights
9. Call to action
1. Conclusion
2. Congrats, you're ready to embrace the future of customer engagement

About this course

€200,00
43 lessons
0 hours of video content

Your Instructor

Pauline Audric

Web3 Consultant

As an experienced marketing and customer experience consultant, Pauline worked for multiple retail and luxury brands on enhancing their customer engagement through digital solutions. Her passion for Web3 began years ago, leading her to author articles and whitepapers on Web3, luxury and customer engagement. Pauline has worked on designing Web3 loyalty programs for brands as her expertise bridges understanding traditional marketing strategies and leveraging Web3 tools like NFTs to create immersive, community-driven engagement. With a focus on expanding practical applications, Pauline aims to guide businesses and individuals in implementing Web3 for more personalized, secure, and innovative customer interactions.