Cleo Academy

Summary

🔑 Introduction - Go-to-Market (GTM) Strategies

1️⃣ Part 1 - What is Go-to-Market (GTM)?

1️⃣ Bonus : GTM Strategy

2️⃣ Part 2 - Product marketing leads the game, but who else contributes to GTM?

3️⃣ Part 3 - Common Mistakes in GTM Strategy

🧐Case Study: GTM of Pennylane

📝 Assessment questions

🧐 Quiz - Introduction to Go-to-Market (GTM) Strategies

🧩 Conclusion: Chapter highlights

🚀 CTA: Going further 🚀

Summary

🔑 Introduction -Identifying Target Markets, Customer Segmentation, and Positioning

1️⃣ Part 1 - Are you swimming in a pond or in an ocean? Total Addressable Market and market dynamics

2️⃣ Part 2 a - Don’t say your product is “for all creative people”: strategies for customer segmentation

2️⃣ Part 2 b - Don’t say your product is “for all creative people”: strategies for customer segmentation

3️⃣ Part 3 -If you’re not radically changing someone's life for better, he won’t buy: crafting compelling positioning statements

🎥 Case Study: an HRTech company I worked with

📝 Assessment questions

🧐 Quiz - Identifying Target Markets, Customer Segmentation, and Positioning

🧩 Conclusion: Chapter highlights

🚀 CTA: Going further 🚀

Summary

🔑 Introduction - Messaging, Pricing, and Distribution

1️⃣ Part 1 - You only have 5 seconds: elements of a strong value proposition and messaging strategies

1️⃣ Bonus: Messaging Framework

2️⃣ Part 2 - Grow you revenue with valid pricing strategies

2️⃣ Bonus: Main SaaS pricing models

🎥 Messaging, Pricing and Distribution

3️⃣ Part 3 - Where can I find you? Choose the right distribution channels

3️⃣ Bonus: Distribution channels scoring framework

🧐 Case Study- Great examples of messaging : Expensify

🧐 Case Study - Great example of messaging: SEO tools

🧐 Case Study - Great example of messaging : Zendesk

📝 Assessment questions

🧐 Quiz - Messaging, Pricing, and Distribution

🧩 Conclusion: Chapter highlights

🚀 CTA: Going further 🚀

Summary

🎥 Executing the Launch

🔑 Introduction - Executing the launch

1️⃣ Part 1 - Tease, release, increase: planning out the launch activities

2️⃣ Part 2 - Key metrics for measuring GTM success

3️⃣ Part 3 - Iterate for continuous improvement

4️⃣ Part 4 - Case Study: Ambrosia Tirelire Crypto launch plan

📝 Assessment questions

🧐 Quiz - Executing the launch

🧩 Conclusion: Chapter highlights

🚀 CTA: Going further 🚀

🎥 Congrats!

🌟 Congratulations on completing the GTM course at Cleo Academy! 🌟