Key Objectives

  • Revolutionize Marketing with Web3

    Discover how Web3 technologies can transform marketing strategies for fashion and luxury brands.

  • Explore Digital Product Passports

    Learn how DPPs enhance authenticity and sustainability, driving brand trust and transparency.

  • Maximize ROI with Web3 Solutions

    Build loyalty and engage communities while optimizing ROI through token-gated commerce, crypto payments, and post-cookie strategies.

This course includes

This course is backed by Cleo's guarantee.

  • 4 interactive sessions

  • 40 in-depth lessons

  • Private community of peers

  • Lifetime access to course materials

  • Course certificate upon completion

  • Direct access to instructor

Course curriculum

    1. 🔑 Introduction

    2. 🎥 Introduction to Web3 and Its Relevance to Fashion and Luxury Brands

    3. 1️⃣ Part 1 - Understanding Web3 🧠

    4. 2️⃣ Part 2 - The Strategic Relevance of Web3 for Luxury Brands 🎯

    5. 3️⃣ Part 3 - Web3 as a Competitive Advantage in the Fashion and Luxury Industry 🚀

    6. 🧩 Conclusion: Chapter highlights

    7. 🚀 Go Further

    8. 🧐 Quiz - Introduction to Web3 and Its Relevance to Fashion and Luxury Brands

    9. 🔍 Case Study - Gucci's Integration of Web3 Technologies

    1. 🔑 Introduction

    2. 🎥 Navigating a Post-Cookie World with Web3 Solutions

    3. 1️⃣ Part 1 - Challenges of a Post-Cookie World 🍪

    4. 2️⃣ Part 2 - Crypto-Wallets as Unique Identifiers 🔐

    5. 3️⃣ Part 3 - Building Customer Loyalty and Engaging Communities 🤝

    6. 🧩 Conclusion: Chapter highlights

    7. 🚀 Go Further

    8. 🧐 Quiz - Navigating a Post-Cookie World with Web3 Solutions

    9. 🔍 Case Study - Louis Vuitton

    1. 🔑 Introduction

    2. 🎥 Digital Product Passports (DPPs)

    3. 1️⃣ Part 1 - The Regulatory Landscape and the Rise of Digital Product Passports 🌍

    4. 2️⃣ Part 2 - What are Digital Product Passports? 📄

    5. 3️⃣ Part 3 - DPPs as a Bridge Between Physical and Digital Worlds 🌐

    6. 🧩 Conclusion: Chapter highlights

    7. 🚀 Go Further

    8. 🧐 Quiz - Digital Product Passports (DPPs)

    9. 🔍 Case Study - Aura Blockchain Consortium

    1. 🔑 Introduction

    2. 🎥 Token-Gated Commerce and Crypto Payments

    3. 1️⃣ Part 1 - Token-Gated Commerce 🎟️

    4. 2️⃣ Part 2 - Crypto Payments in Luxury Retail 💰

    5. 3️⃣ Part 3 - Bringing It All Together: Integrated Digital Strategies for Luxury Retail 🤝

    6. 🧩 Conclusion: Chapter highlights

    7. 🚀 Go Further

    8. 🧐 Quiz - Token-Gated Commerce and Crypto Payments

    9. 🔍 Case Study - Token-Gated Commerce and Crypto Payments

    1. 🔑 Introduction

    2. 🎥 Measuring ROI from Web3 Initiatives

    3. 1️⃣ Part 1 - General KPIs for Web3 Projects 📊

    4. 2️⃣ Part 2 - KPIs for Loyalty Programs 💎

    5. 3️⃣ Part 3 - KPIs for Web3 Commerce 🛍️

    6. 4️⃣ Part 4 - KPIs for Digital Product Passports (DPPs)

    7. 5️⃣ Part 5 - KPIs for Launching NFT Collections or Digital Assets

    8. 6️⃣ Part 6 - Tools and Platforms for Tracking Web3 Performance 📈

    9. 🧩 Conclusion: Chapter highlights

    10. 🚀 Go Further

    11. 🧐 Quiz - Measuring ROI from Web3 Initiatives

About this course

  • €400,00
  • 50 lessons

Your Instructor

Angélique Hernandez

Marketing Manager @AbsoluteLabs

Angélique Hernandez is a marketing professional with over 20 years of experience in retail, luxury & fashion, marketing and Web3. Currently Marketing Manager at Absolute Labs, Angélique has a rich background, including roles at Galeries Lafayette, Lancel or Puig Prestige Beauté. With a strong focus on customer experience, branding, loyalty, and innovation, she leverages her extensive expertise to help brands navigate and excel in the evolving digital landscape. Angélique holds an MBA in Digital Marketing & Business and certifications in Web3 and Blockchain from the Blockchain Business School.

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