Mastering Luxury Iconicity: Stand Out and Be Memorable

Mastering Luxury Iconicity: Stand Out and Be Memorable with Storytelling and Branding

Elevate your brand with luxury techniques to create emotional ties. Engage your audience through impactful storytelling and experiential marketing.

Enroll Now 350€

Key Objectives

Mastering the Art of Luxury Brand Storytelling

Learn how to craft compelling brand stories inspired by luxury brands that create emotional connections and resonate deeply with your audience.
Craft Iconic Brand Elements to Become Memorable

Develop unique and memorable brand elements that stand out in the luxury market and leave a lasting impression.
Build Emotional Connections with your Audience

Understand how to effectively integrate iconic brand elements into yourting strategy to create impactful brand experiences that foster strong emotional bonds with your customers.

This course includes

This course is backed by Cleo's guarantee.

4 interactive sessions
40 in-depth lessons
Private community of peers
Lifetime access to course materials
Course certificate upon completion
Direct access to instructor

Course curriculum

1. ⭐️ Meet the expert: Anne-Clotilde Obeniche
  FREE PREVIEW
2. 🚦 Course objectives
  FREE PREVIEW
1. 🔑 Introduction
2. 🎥 Chapter 1 - Beyond the Screen : Emotional Branding for Tech Companies
3. 1️⃣ Part 1 - Emotional Branding ♥️
4. 2️⃣ Part 2 - Branding Challenges in the Tech Industry 💻
5. 👩‍🏫 Tips From our Expert 🤝
6. 3️⃣ Part 3 - Unleash the Power of Storytelling for Strategic Success 📊
7. 3️⃣ Part 4 - Strategic Values 🚀
8. 🧩 Conclusion: Chapter highlights
9. 🚀 Go Further : Ready to take the next step❓
10. 🔍 Case Study - Airbnb: Mastering Storytelling with "Belong Anywhere"
11. 🧐 Quiz - Foundations of Decentralized AI
1. 🔑 Introduction
2. 🎥 Chapter 2 - Storytelling and Consistency for Lasting Impact
3. 1️⃣ Part 1 - Visual Consistency 🎨
4. 2️⃣ Part 2 - Verbal Consistency 🗣️
5. 3️⃣ Part 3 - Crafting a Brand Narrative 📖
6. 🧩 Conclusion: Chapter highlights
7. 🚀 Go Further: Applying Decentralized AI in Real-World Projects
8. 🔍 Case Study: Step-by-Step Process to Create a Brand Narrative for a Headphone Brand
9. 🧐 Quiz -
1. 🔑 Introduction
2. 🎥 Chapter 3 - Inspired Techniques for Crafting Luxury Icons
3. 1️⃣ Part 1 - Chanel: Iconic Elements of a Signature Brand 👜
4. 1️⃣ Part 1. A - The Timeless Elegance of Chanel’s Camellia: Symbolism and Application 🌸
5. 2️⃣ Part 2 - Uncover your Visual Inspiration
6. 2️⃣ Part 2. A - Key Principles 🔑
7. 3️⃣ Part 3 - Connect with Your Brand Narrative 📖
8. 🧩 Conclusion: Chapter highlights
9. 🚀 Go Further : Bring Your Brand Vision to Life: A Step-by-Step Creative Process
10. 🔍 Case Study - From Concept to Iconic Elements Design
11. 🧐 Quiz - Mastering the Basics of Crafting Brand Visuals
1. 🔑 Introduction
2. 🎥 Chapter 4 - Storytelling Activation & Experiential Marketing
3. 1️⃣ Part 1 - Experiential Marketing Types 📊
4. 2️⃣ Part 2 - Budget-Friendly Strategies 💰
5. 3️⃣ Part 3 - Integrate Storytelling into Gamification 📱
6. 🧩 Conclusion: Chapter highlights
7. 🚀 Go Further : Bring your Brand Story to Life : Your Next Steps
8. 🔍 Case Study - Designing a Storytelling-Driven Quiz❓
9. 🧐 Quiz - Test Your Knowledge: Experiential Marketing for Tech Brands
1. 🌟 Congratulations on completing the Mastering Luxury Iconicity course with Cleo Academy! 🌟

About this course

€350,00
43 lessons

Your Instructor

Anne-Clotilde Obeniche

Directrice Creative IA

Anne Clotilde Obéniche brings over 15 years of expertise in fashion, brand & image, spanning Paris to Shanghai. As a seasoned brand strategist, photographer, and AI artist, she transforms brands through clear, creative, and cohesive content. Anne’s unique edge lies in her human-centered approach and storytelling prowess. By merging luxury branding, art direction, photography, AI, and brand management, she creates beauty and meaning, crafting captivating and memorable brand communication, strategies, and content.