What you'll learn:

  • New strategies

    The digital age has brought higher expectations from consumers and new tools for marketers, it’s important that you consider new approaches to stand out

  • New tools

    Which technologies should you pay attention to as a marketer and why ? How are they being used by the most innovative brands in our space?

  • New operations

    Learn how to integrate these new tools and strategies into your marketing operations to increase efficiency, drive engagement, and achieve your business goals.

This course includes

This course is backed by Cleo's guarantee.

  • 4 interactive sessions

  • 40 in-depth lessons

  • Private community of peers

  • Lifetime access to course materials

  • Course certificate upon completion

  • Direct access to instructor

Course Syllabus

    1. Welcome to the course

    2. ⭐️ Meet the expert: Marie Robin

      FREE PREVIEW

    3. πŸͺ‘ Course objectives

      FREE PREVIEW

    4. 🎩 Quick tips

      FREE PREVIEW

    1. πŸ”‘ Introduction - Fundamentals of innovation marketing

    2. πŸŽ₯ Introduction to the fundamentals of innovation marketing

    3. 1️⃣ Part 1 - Attention fragmentation and advertising saturation

    4. 2️⃣ Part 2 - New technologies create new behaviors

    5. 3️⃣ Part 3 - Adapting to changing consumer expectations and habits

    6. πŸ” Case study: Nike's innovative marketing strategy and its impact

    7. 🧐 Quiz - Introduction to the fundamentals of innovation marketing

    8. 🧩 Conclusion: Chapter highlights

    9. πŸš€ CTA: Going further πŸš€

    1. πŸ”‘ Introduction - More personalized, community-based marketing

    2. πŸŽ₯ Intro: More personalized, community-based marketing

    3. 1️⃣ Part 1 - From segmentation to personalized campaigns

    4. 2️⃣ Part 2a - AI's contribution to more precise marketing and targeting

    5. 2️⃣ Part 2b - GenAI and marketing use cases

    6. 3️⃣ Part 3 - The crucial importance of mobilizing users in your strategies

    7. 🧐 Quiz - More personalized, community-based marketing

    8. 🧩 Conclusion: Chapter highlights

    1. πŸ”‘ Introduction - New possibilities in the Web3 era

    2. πŸŽ₯ New possibilities in the Web3 era

    3. 1️⃣ Part 1 a - Web3 opportunities for brands

    4. 1️⃣ Part 1 b - Web3 opportunities for brands : example of Adidas

    5. 2️⃣ Part 2 - Discovering the metaverse and immersive experiences

    6. 3️⃣ Part 3 - The use of NFTs in marketing

    7. πŸ” Case study: Carrefour x The Sandbox

    8. 🧐 Quiz - New possibilities in the Web3 era

    9. 🧩 Conclusion: Chapter highlights

    10. πŸš€ CTA: Going further πŸš€

    1. πŸ”‘ Introduction

    2. πŸŽ₯ Introduction: Having a data driven approach

    3. 1️⃣ Part 1 - Strategic data collection and analysis

    4. 2️⃣ Part 2 - Key indicators for marketing performance measurement

    5. πŸ”Case study: Hellfest x Billy

    6. 3️⃣ Part 3 - Leveraging Web3 data for strategic insights

    7. Bonus: πŸ”Ž Onchain data

    8. 4️⃣ Part 4 - The key role of structured data in AI-augmented marketing operations

    9. Bonus : πŸ”Ž Understanding RAG

    10. 🧐 Quiz - Mastering Data-Driven Marketing in 2024

    11. 🧩 Conclusion: Chapter highlights

    1. πŸŽ₯ Conclusion

    2. 🌟Congrats, you've mastered AI and Web3!🌟

About this course

  • €350,00
  • 44 lessons

Meet your Instructor

Marie Robin

Founder of Fleet Collective

Marie Robin, founder of Fleet Collective, is a former digital marketing consultant who specialized in innovation topics applied to marketing (blockchain, AI, community building…). With her collective of skilled freelancers, she partners with brands who need to outsource their innovative projects. She is passionate about helping top talents be more productive with these new technologies. From deep-dive explorations, building POCs, facilitating workshops or running AI transformation programs, Marie and her teams empower businesses to harness the full potential of AI and blockchain technology when it makes sense. Through her course on Cleo Academy, Marie shares her advice in driving meaningful transformation and creating unforgettable digital experiences in the ever-evolving marketing landscape.

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