Revolutionizing Luxury Marketing with AI

Explore the necessity, benefits, and challenges of AI, and learn to craft bespoke customer experiences that meet the high standards of luxury clientele.

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Key Objectives

Foundations

Understand the fundamentals of AI and its transformative potential for luxury marketing.
Strategies

Develop skills to craft and execute AI-driven marketing strategies within the luxury sector.
Trends

Analyze and predict future trends in luxury retail using AI, preparing for market shifts and consumer needs.

Course curriculum

1. ⭐️ Welcome to the course
2. ⭐️Meet the expert: Léava Cohen
  FREE PREVIEW
3. 💡 Course objectives
  FREE PREVIEW
1. Summary
2. 🎥 Introduction
3. 🔑 Introduction - When AI meets Marketing and Luxury
  FREE PREVIEW
4. 1️⃣ Part 1 - Defining AI in the Context of Marketing
5. 2️⃣ Part 2 - The evolution of luxury marketing since 2000’s
6. 3️⃣Part 3 - The role of AI in elevating luxury
7. 🧐 Case Study: BMW Proactive Care
8. 🧐 Quiz - When AI meets Marketing and Luxury
9. 🧩 Conclusion: Chapter highlights
1. Summary
2. 🔑 Introduction - AI Strategies for CX
3. 🎥 Personalization Using AI , Chatbots and Virtual Assistants
4. 1️⃣ Part 1 - Personalization Using AI , Chatbots and Virtual Assistants
5. 2️⃣ Part 2 - AI-Enhanced Customer Journey Mapping
6. 3️⃣ Part 3 - Leverage predictive analytics for proactive customer engagement
7. 🔍 Case Study: Sephora's Personalized Customer Experience
8. 🧐 Quiz - AI Strategies for a bespoke Customer Experience
9. 🧩 Conclusion: Chapter highlights
1. Summary
2. 🔑 Introduction - Leveraging AI for Trend Spotting in Luxury industry
3. 🎥 AI and Big Data in Trend Forecasting
4. 1️⃣ Part 1: AI and Big Data in Trend Forecasting
5. 2️⃣ Part 2 - Analyzing Customer Sentiments : How AI decodes customer feelings to guide marketing strategies.
6. 3️⃣ Part 3 - AI-Driven Market Segmentation: Redefining Target Audiences
7. 🔍 Case Study: LVMH and Google AI Partnership for Inventory Analysis and Trend Forecasting
8. 🧐 Quiz - Leveraging AI for Trend Spotting in Luxury industry
9. 🧩 Conclusion: Chapter highlights
10. 🚀 CTA: Going further 🚀
1. Summary
2. 🔑 Introduction - Crafting AI-Generated Visuals
3. 🎥 Introduction
4. 1️⃣ Part 1 - Creating Immersive Digital Worlds with AI / VR / AR
5. 2️⃣ Part 2 - Enhancing Storytelling with AI-Generated Visuals
6. 3️⃣ Part 3 - The limits of AI tools
7. 🔍 Case Study: Gucci Vault's Digital Odyssey
8. 🧐 Quiz - Crafting AI-Generated Visuals for Disruptive Luxury Campaigns
9. 🧩 Conclusion: Chapter highlights
10. 🚀 CTA: Going further 🚀
1. 🎥 Conclusion
2. 🌟 Congratulations on completing the AI in Luxury Marketing course at Cleo Academy! 🌟

About this course

€450,00
43 lessons
0 hours of video content

Your Instructor

Léava Cohen

Founder of House of Flame

Léava, founder of House of Flame, pioneers the transformative use of artificial intelligence in luxury marketing. She skillfully merges innovation with tradition to elevate customer experiences and shares cutting-edge insights on both luxury trends and AI developments. She utilizes artificial intelligence to create innovative and immersive retail environments and transcends traditional marketing by blending fiction with reality in her experimental projects while upholding the high standards of luxury she deeply values.