What you’ll get out of this course

  • Market Insights

    Understand global market dynamics and challenges.

  • Model Adaptability

    Learn to adapt your business model to international market requirements.

  • Expansion strategy

    Develop a strategic plan for business internationalization.

This course includes

This course is backed by Cleo's guarantee.

  • 4 interactive sessions

  • 40 in-depth lessons

  • Private community of peers

  • Lifetime access to course materials

  • Course certificate upon completion

  • Direct access to instructor

Course Syllabus

    1. ⭐️Welcome to the course

    2. ⭐️Meet the expert: Anna Bilfeld

      FREE PREVIEW
    3. 🎩 Course objectives

      FREE PREVIEW
    1. Summary

    2. 🔑 Introduction - Understanding International Markets

    3. 🎥 Decrypt international markets (FR)

    4. 1️⃣ Part 1 - Analysis of Major International Markets

    5. 2️⃣ Part 2 - Understanding Cultural, Economic, and Regulatory Differences

    6. 3️⃣ Part 3 - Timely Strategies for Market Analysis and Entry Decisions

    7. 🔍 Case Study: Analyzing Starbucks' Expansion in China

    8. 🧐 Quiz - Understanding International Markets

    9. 🧩 Conclusion: Chapter highlights

    10. 🚀 CTA: Going further 🚀

    1. Summary

    2. 🔑 Introduction - Adapting Your Business Model

    3. 🎥 Adapting Your Business Model

    4. 1️⃣ Part 1 - Product or Service Adaptation Strategies

    5. 2️⃣ Part 2 - Pricing Models and Market Entry Strategies

    6. 🔍 Case Study: Spotify's Regional Adaptation

    7. 🧩Conclusion: Chapter highlights

    8. 🚀 CTA: Going further 🚀

    1. Summary

    2. 🔑 Introduction - Planning and Expansion Strategy

    3. 🎥 Planning and Expansion Strategy

    4. 1️⃣ Part 1 - Strategic and Operational Planning

    5. 2️⃣ Part 2 - Risk Management and International Compliance

    6. 3️⃣ Part 3 - Building International Partnerships and Networks

    7. 🔍 Case Study: Airbnb's International Expansion

    8. 🧩 Conclusion: Chapter highlights

    1. Summary

    2. 🎥 Cultural Adaptation in Practice

    3. 🔑 Introduction - Cultural Adaptation in Practice

    4. 1️⃣ Part 1 - Strategies for Cultural Adaptation

    5. 2️⃣ Part 2 - Communication and Marketing in Diverse Environments

    1. 🎥 Conclusion

    2. 🌟You're ready to implement your brand internationally!🌟

About this course

  • €150,00
  • 36 lessons
  • 0 hours of video content

Your Instructor

Anna Bilfeld

Director Export at Undiz

Anna Bilfeld oversees international strategy as the Director of Export at Undiz, part of the ETAM Group. With extensive experience in global market penetration and strategic planning, Anna brings a wealth of knowledge in transforming local brands into international successes. Her practical insights are rooted in real-world applications, from cultural adaptations to regulatory compliance, making her an invaluable guide for businesses aiming to expand globally.

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