Key Objectives

  • Understanding CSR and it’s Impact on E-Commerce Today

    Gain a clear understanding of Corporate Social Responsability (CSR) and explore the current challenges face by the e-commerce sector in aligning with CSR principles.

  • Master the Levers of E-Commerce Strategy

    Discover the key levers and strategies necessary for building a successful e-commerce platform, from customer acquisition to supply chain management.

  • Implement an E-Commerce CSR Strategy

    Learing how to design and implement a comprehensive CSR strategy tailored for e-commerce businesses, integrating sustainability and ethical practices to enhance brand value.

This course includes

This course is backed by Cleo's guarantee.

  • 4 interactive sessions

  • 40 in-depth lessons

  • Private community of peers

  • Lifetime access to course materials

  • Course certificate upon completion

  • Direct access to instructor

Course curriculum

    1. ⭐️ Meet the expert: Sophie Aubert

      FREE PREVIEW

    2. 🚦 Course objectives

      FREE PREVIEW

    1. πŸ”‘ Introduction

    2. πŸŽ₯ Chapter 1 - CSR is No Longer a Consideration but a Necessity for E-Commerce Companies

    3. 1️⃣ Part 1 - What is CSR for E-Commerce 🌐

    4. 2️⃣ Part 2 - CSR Regulations Driving E-Commerce Towards Sustainability ♻️

    5. 3️⃣ Part 3. How to put in place your CSR Strategy πŸ“Š

    6. 🧩 Conclusion: Chapter highlights

    7. πŸš€ Go Further : Useful Links to Discover More ✨

    8. πŸ” Case Study - How Decathlon Defined its CSR Strategy 🌟

    9. 🧐 Quiz - Test Your CSR Knowledge: E-commerce & Sustainability

    1. πŸ”‘ Introduction

    2. πŸŽ₯ Chapter 2 - Visible CSR Levers to Attract Conscious Consumers & Stakeholders

    3. 1️⃣ Part 1 - Develop Product or Service Offers that Prioritize CSR 🀝

    4. 2️⃣ Part 2 - Educate & Inform Stakeholders through a CSR-Driven Communication Strategy πŸ“ˆ

    5. 3️⃣ Part 3 - Engage Customers with an Online CSR Experience 🌐

    6. 🧩 Conclusion: Chapter highlights

    7. πŸš€ Go Further: Learn More Through Those Articles πŸ“°

    8. πŸ” Case Study: Patagonia πŸ”οΈ

    9. 🧐 Quiz - CSR in E-Commerce 🌿

    1. πŸ”‘ Introduction

    2. 1️⃣ Part 1 - Building More Responsible E-Commerce Platforms 🌍

    3. 1️⃣ Part 1. A - Optimizing Tech for a Greener Future ♻️

    4. 2️⃣ Part 2 - Fostering Responsible Production in E-Commerce 🌐

    5. 2️⃣ Part 2. A - Enhancing Transparency in Responsible Purchases πŸ›οΈ

    6. 3️⃣ Part 3 - Reducing Ecological Footprint in E-Commerce Logistics 🌍

    7. 3️⃣ Part 3 - Sustainable Warehouse and Transportation Practices for E-commerce 🚚

    8. 🧩 Conclusion: Chapter highlights

    9. πŸš€Go Further : Interesting Reading to Learn More

    10. πŸ” Case Study - Reducing the Digital Impact of E-Commerce: Veepee and CDiscount πŸ’«

    11. πŸŽ₯ Case Study - Cdiscount for a greener logistic

    12. 🧐 Quiz - Sustainable Practices in E-Commerce

    1. πŸ”‘ Introduction

    2. 1️⃣ Part 1 - Establishing AR Robust CSR Governance πŸƒ

    3. 1️⃣ Part 1. A - Key CSR Roles & Entities in Organizations 🌍

    4. 2️⃣ Part 2 - CSR Involves the Whole Ecosystem of Stakeholders 🌍

    5. 3️⃣ Part 3 - E-Commerce Brands: Tools to Report & to Improve πŸ“Š

    6. πŸŽ₯ Chapter 4 - How to Implement a Successful CSR Strategy

    7. 🧩 Conclusion: Chapter highlights

    8. πŸš€ Go Further : Use Those Links to Learn More

    9. πŸ” Case Study - How Zalendo Implement its CSR Strategy❓

    10. 🧐 Quiz - Understanding CSR initiatives

    1. 🌟 Congratulations on completing the E-Commerce & CSR course with Cleo Academy! 🌟

About this course

  • €350,00
  • 43 lessons

Your Instructor

Sophie Aubert

Senior Consultant @IBM

After many years in retail and marketing, Sophie Aubert transitioned to a career in Digital Transformation. While studying Digital Marketing at MBAMBCI, she interviewed professionals about CSR and e-commerce challenges and authored a paper on E-Commerce and CSR. For the past two years, she has been working at a consulting company on various CSR projects, such as blockchain traceability and responsible AI, and advising companies on e-commerce issues.

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