Do More with Less by Optimizing your Marketing Budget

Your Marketing strategy is not really driving results? Learn how optimizing your Marketing budget can drive more performance. You’ll leave knowing how to better spend your money for better ROI.

Enroll Now 350€

Key Objectives

Optimise your Marketing Budget

Learn to optimise your marketing budget for increased revenue. Leave with strategies to make your marketing efforts more efficient by spending your money wisely.
Identify ROI-Driven Channels

Discover how to identify the top ROI-driven marketing channels. By the end, you’ll be able to select the three best acquisition, conversion, and retention channels to prioritize in your budget.
Leverage Data for Better Decisions

Master the use of data for making informed strategic decisions. Learn which data points to track and how to interpret them to effectively allocate time and money.

This course includes

This course is backed by Cleo's guarantee.

4 interactive sessions
40 in-depth lessons
Private community of peers
Lifetime access to course materials
Course certificate upon completion
Direct access to instructor

Course curriculum

1. ⭐️ Meet the expert: Juliette Hervé
  FREE PREVIEW
2. 🚦 Course objectives
  FREE PREVIEW
1. 🔑 Introduction
2. 1️⃣ Part 1 - Understand your Market and your Customers 🌐
3. 2️⃣ Part 2 - Track your Data for Better Decision Making 📈
4. 3️⃣ Part 3 - Set Clear Goals & Metrics for your Team to Reach 🏅
5. 🧩 Conclusion: Chapter highlights
6. 🚀 Go Further : Apply it to your Business
7. 🔍 Case Study - Acme Corp’s Marketing Transformation: A Data-Driven Success 🌟
8. 🧐 Quiz - Market Insights and Strategic Decision-Making
9. 🎥 Bonus
1. 🔑 Introduction
2. 1️⃣ Part 1 - Review your Marketing Strategy, Resources and Opportunities 📊
3. 2️⃣ Part 2 - Align your Goals, Data, Ambitions and Company Finances ✨
4. 3️⃣ Part 3 - Prioritize your Marketing Plan 📋
5. 🧩 Conclusion: Chapter highlights
6. 🚀 Go Further: Learn to Allocate your Budget
7. 🔍 Case Study: Tech Innovations
8. 🧐 Quiz - Mastering Marketing Budgets and Strategy
9. 🎥 Bonus
1. 🔑 Introduction
2. 1️⃣ Part 1 - Identify your Top 3 High-Value Marketing Channels 📊
3. 2️⃣ Part 2 - Allocate Wisely the Rest of your Budget 💰
4. 3️⃣ Part 3 - Keep 10% for Marketing Experimentations 💭
5. 🧩 Conclusion: Chapter highlights
6. 🚀 Go Further : Apply the 70-20-10 rule
7. 🔍 Case Study - XYZ Start-Up: Optimizing Marketing with the 70-20-10 Rule
8. 🧐 Quiz - Mastering Marketing Budget
9. 🎥 Bonus
1. 🔑 Introduction
2. 1️⃣ Part 1 - Track Regularly your Spendings and Results 📈
3. 2️⃣ Part 2 - Challenge and Optimize your Budget 💪
4. 3️⃣ Part 3 - Stay Tuned on New Marketing Trends 🌟
5. 🧩 Conclusion: Chapter highlights
6. 🚀 Go Further : Unlock Your Marketing Potential for Maximum ROI!
7. 🔍 Case Study - TechWave: Streamlining Marketing for Better ROI
8. 🧐 Quiz - Marketing Tracking and Trends Quiz
9. 🎥 Bonus
1. 🌟 Congratulations on completing the Marketing Budget Optimization course with Cleo Academy! 🌟

About this course

€350,00
39 lessons

Your Instructor

Juliette Hervé

Marketing Operating Systems Architect & Growth Advisor

Juliette Hervé is known as the Architect of ROIst Marketing Strategies. With 8+ years of experience in Growth Marketing, she helped 50+ Marketers and companies build more efficient Marketing strategies in order to drive more revenue performances. Since 2020 Juliette also shares her learnings and methods freely to the world across Linkedin, Instagram, YouTube, Substack, conferences and podcasts.